Easy methods to promote your new Christmas tune

Christmas songs or “Vacation Music” could be a superb approach to not solely unfold vacation cheer to the world round, however to achieve streams and new followers. Yearly, Christmas playlists crank thousands and thousands of streams

How to promote your new Christmas song
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Christmas songs or “Vacation Music” could be a superb approach to not solely unfold vacation cheer to the world round, however to achieve streams and new followers. Yearly, Christmas playlists crank thousands and thousands of streams, and if you’re fortunate sufficient to get on certainly one of these lists they will present greater than sufficient purchasing cash, after which some. Getting on these seasonal playlists can be an effective way to keep up month-to-month listeners on Spotify, because it’s little question there’s a typical lull in consideration in the course of the months of November/December. On this article, we cowl the most effective promotional strategies in your Christmas or Vacation impressed launch.

1) Easy methods to get your tune on Christmas playlists

That is by far among the best methods to advertise your vacation tune. Particularly, Spotify playlists are probably the most profitable and best to entry for artists. Whilst you can most undoubtedly do your personal analysis and attempt to search out curators, it’s common for them to be focused by a whole lot, if not hundreds of artists. Operating a Spotify marketing campaign with Playlist Push is an effective way to succeed in playlists which might be particular to Christmas and Vacation music, and it’s additionally an effective way to succeed in playlist curators who’ve a variety of playlists that might characteristic such music. This will even increase the Spotify algorithm to set off extra discovery in your tune throughout Spotify.

Simply go to our Playlist Promotion Web page to arrange a marketing campaign, add genres that suit your tune, and remember to add the style “Christmas” or “Holidays”. We might additionally suggest including different particular genres (Indie, Nation, Pop, and so on) for the tune as many curators who run playlists can be open to including Christmas themed music to their playlist.

In the case of getting on playlists there actually is not any higher service than Playlist Push.

2) Join with YouTube playlists

YouTube is a superb place to get your tune on Christmas and Vacation playlists, but it surely does require a bit bit of additional detective work – simply seek for a related playlist in your tune and compile successful record. For instance, for those who seek for “Indie Christmas Music”, click on on the playlist, then click on on the channel identify to see their contact data. Right here you can probably contact them instantly. See instance beneath:

Instance of Playlist Push curator Faculty Music on YouTube

Now you’ll need to craft a really brief request and remember to give all related hyperlinks to your music in order that the curator can simply add your tune. Most critical YouTube playlist curators could have an e-mail or a selected hyperlink to submit your music to. These curators could be simply get overloaded with submissions so remember to observe up.

3) Timing of your Christmas tune.

You will need to begin doing this work for the vacation season as quickly as you’ll be able to. Early to mid-November is a superb time to begin monitoring down these curators since they are going to be getting slowed down as we get nearer to Christmas and the tip of the calendar 12 months. You may all the time get on a Spotify playlist a couple of days earlier than Christmas, however as you’ll be able to think about as quickly as December twenty fifth passes, Christmas and Vacation music consumption drops to almost zero.

4) Unfold the cheer on TikTok.

Making a TikTok along with your Christmas music is an effective way to have interaction an enormous viewers. Large quantities of individuals are dwelling with their households scrolling on their telephones! You may request or inform the TikTok neighborhood so as to add your tune to their very own Christmas or Vacation playlists. Additionally, one other nice approach to promote your Christmas sound on TikTok is to create a video that’s humorous to have interaction with and can result in folks creating extra movies. Hiring Playlist Push to ship your tune to TikTok influencers is a unbelievable approach to get TikTokers to make use of your tune, which after all can result in extra streams on streaming companies like Spotify and Apple Music. Study extra about our TikTok campaigns goto our TikTok Promotion Web page.

5. Native outlets and eating places.

Most espresso outlets, eating places, and retail shops are all the time on the lookout for new and related music to maintain their patrons glad. You may both create a Vacation playlist for a selected venue and share the hyperlink with their supervisor, or just ask them so as to add the tune to their Spotify playlist in the event that they use Spotify for Manufacturers. These companies ought to be utilizing a correctly licensed overhead music firm, however you’ll be able to make sure that a lot of them usually are not.

6. Carry out at vacation occasions

If you happen to’re a stay performer, make the most of the numerous vacation occasions occurring in your neighborhood this time of 12 months. From tree lighting ceremonies to workplace events, there are many alternatives to get your Christmas tune on the market. And who is aware of, possibly you may even land your self a gig acting at Santa’s workshop!


In the case of on-line music promotion it may be onerous to seek out simply anybody who may help with Christmas and Vacation promo. Hopefully these methods offers you a leg as much as unfold that vacation cheer. Additionally, do not forget that having a Christmas tune in your catalog is great and could be constantly promoted annually!