How Kai Crushed Youtube Music and Turned a 5 Star Spotify Curator
Kai has helped 36 of our artists attain over 600,000 new listeners!
Hometown: Brighton, United Kingdom
High Genres: slowed & reverb / dance pop
Favourite Artist: xxxtentacion & playboi carti
Favourite Passion: Thrifting / Trend
1) How did you get into curating playlists?
I’ve at all times had a giant affect in music from a younger age with my uncle Chad Jackson who’s a DMC world champion DJ who helped my discover creativity inside music & at all times supported my curiosity within the business. I began out creating random songs & noise on daw’s like cause & logic as a toddler which lead me into creating my first youtube channel the place i might learnt the way to produce instrumental variations of well-liked music. Since then over the span of the next 10 years i might gone from studying manufacturing to being a supervisor of a number of profitable artists, creating my very own alias, curating music as one of many pioneers within the YouTube music scene & to the place I’m at present. My ardour for music stems from my inspiration but in addition the way in which it permits myself & others to specific ourselves, I consider in music remedy & at all times serving to others so it is allowed me to share one thing I worth loads for my very own well being however to additionally join a whole lot of hundreds of individuals & hopefully assist them too.
2) What’s the story behind your biggest playlist?
One among my most up-to-date tasks on YouTube I started round in 2020 was a now extra well-liked recognized edit of audio referred to as “slowed + reverb”, i might seen the influence this had locally & how so many individuals linked to it on a extra emotional degree in comparison with regular. Sadly on account of private causes I wasn’t in a position to proceed this channel on myself & left it within the fingers of a buddy in 2021 nevertheless it had rapidly grown to nearly 700,000 subscribers in that point. I knew the influence it had locally & the way it helped & I did not wish to depart that behind so afterward curated a playlist on Spotify in the identical facet. By this time plenty of artists have been releasing their very own edits on their songs & many artists took to creating covers of their favorite songs & recreating the identical modifying model which allowed me to curate & share extra music on this model on Spotify.
3) What’s your major technique for locating new music?
I really feel like discovering new music may be very tough now, with most new music being found by AI generated playlists or trending music through TikTok it is laborious to seek out rising artists. As somebody who’s been within the business so lengthy I uncover plenty of new artists by phrase of mouth & strategies from different associates, labels or managers. TikTok has allowed plenty of artists to be found nevertheless it’s definitely tough for different artists to get heard amongst all this.
4) What makes an artist or tune stand out?
As my ardour for me is predominantly primarily based round music remedy I need a tune to actually join with me. I need to have the ability to hear the fervour & emotion an artist has put into that file & for it to resonate with me when i am listening. Whether or not that be throughout the manufacturing, writing or topline I need to have the ability to really feel that zeal myself & really feel these goosebumps listening to it.
5) How do you determine in your playlist order and size?
It will possibly fluctuate however extra lately i’ve adopted a shorter model playlist size, I used to go by the business commonplace of 100 however from a consumer perspective felt like that may be too lengthy so decreased it to round 60 – 80 songs. I’ve seen extra success since this modification & assume it is extra approachable than a playlist with say 500 songs which might be extra daunting & have much more music that individuals aren’t really occupied with listening to. I like my playlists to inform extra of a narrative, for instance my Summer Songs playlist represents the beginning, center & finish of an evening & may be listened to so as to resemble that narrative.
6) Favourite artist you’ve found on Playlist Push?
Child Travis for certain, really being one in every of my favourite rising artists for the previous few years. I initially found his covers on YouTube & continued to find extra of his music by Playlist Push when he began to launch his personal music. I’ve really since labored personally with him & his supervisor to assist extra folks found his music & solely want the very best for him sooner or later!
7) What suggestions do you could have for rising playlists?
It may be as laborious for somebody to find your playlist now as it’s discovering new music with the large quantity of saturation. I consider in the event you can actually join with somebody on an emotional degree & nearly have a character behind your playlist you will succeed significantly better. Key phrases are the most important a part of Spotify web optimization so utilizing these massive search phrases is essential however make it distinctive to you & stand out from the remainder of folks doing the identical factor. Placing your playlist in entrance of recent folks is the subsequent step so phrase of mouth & plugging your playlist on social media by platforms like Instagram, Tiktok, Snapchat & probably even Twitter is an effective way to get that preliminary leverage, keep in mind to be artistic!
8) How has utilizing TikTok impacted your playlist progress?
I’ve managed to develop a big viewers on TikTok myself the final yr & being a musically pushed app it is allowed me to place my playlist in entrance of many individuals sharing the identical style in music & have curated a number of playlists across the model of audios I take advantage of in my very own movies.
@fvckhunter i put the playlist in my b!o