Solely “Conventional Marriage” at Nice American Household

Should you’re on the lookout for a tacky homosexual love story this vacation season, keep on with Hallmark, not Nice American Household. Candace Cameron Bure — who was a mainstay on the Hallmark Channel — has stepped up as CCO at Nice American Household, and he or she says the cable community intends to deal with “conventional marriage” in its programming.

Bure, an outspoken conservative Christian, has acted in over a dozen Hallmark tv motion pictures through the years, however she left the community earlier this yr to hitch former CEO Invoice Abbott over at Nice American Household, the place she’ll star in her selection of movies and produce spiritual content material underneath the banner “Candace Cameron Bure Presents.” She mentioned the transfer in an interview with The Wall Avenue Journal (through Variety), the place she mentioned her new residence community prioritized the Christian religion greater than Hallmark.

“My coronary heart needs to inform tales which have extra that means and goal and depth behind them,” Bure mentioned. “I knew that the folks behind Nice American Household have been Christians that love the Lord and wished to advertise religion programming and good household leisure.”

Hallmark has made a concerted effort to diversify its content material lately — their first unique vacation film targeted on a same-sex couple debuts subsequent month — and it’s straightforward to see that Bure hasn’t appreciated the change. The actress known as Hallmark “a very totally different community than once I began due to the change of management,” including, “I feel that Nice American Household will preserve conventional marriage on the core.”

Abbott supplied a extra media-trained response relating to his stance on whether or not Nice American Household would produce LGBTQ content material. “It’s actually the yr 2022, so we’re conscious of the tendencies. There’s no whiteboard that claims, ‘Sure, this’ or ‘No, we’ll by no means go right here,’” he mentioned. Talking with Selection, he mentioned the community was a lot smaller than Hallmark and didn’t essentially have the manpower to create as many numerous tales, however mentioned that “over time” that would change.

Nonetheless, Bure, pretty as ever, caught to her weapons. “I feel we all know the core viewers and what they love is precisely how Invoice initially constructed the Hallmark Channel,” she mentioned. “That was Christmas and people conventional holidays, in order that’s what the main target goes to be. You’ve acquired to start out someplace. You’ll be able to’t do every thing without delay.”