Will TikTok’s new service ‘SoundOn’ make it easier to blow up?

Earlier this 12 months, TikTok launched their very own music distribution & advertising service known as SoundOn. So what do we all know thus far in regards to the service and do you have to use it? We’ll break it down on this article.


Supply: TikTok.com

SoundOn’s Distribution Talents:

Immediately add your music to TikTok and Resso (TikTok Owned Streaming Service)

Distribute your music to Spotify, Apple Music, and all different DSP’s by way of SoundOn’s partnership with Tunecore.

SoundOn’s Royalty Charges:

You keep 100% royalties from TikTok and Resso

For Spotify, Apple Music, and all different DSP’s you keep 100% royalties for the primary 12 months, and 90% after that.

SoundOn’s Pricing:

There isn’t any distribution price to make use of SoundOn. The associated fee is de facto the ten% in royalties you’re giving up after 12 months one on your music on Spotify, Apple Music, and the opposite non-TikTok owned DSPs.


SoundOn’s TikTok Advertising Options:

Entry to TikTok’s music tab in your TikTok profile:

Having access to the music tab is promised by SoundOn and undoubtedly has some worth. Most significantly, it should add a hyperlink to your TikTok account in your TikTok sound.

Promotional assist by TikTok’s creator advertising

“Once you launch by our platform, our staff will activate various creators to make movies together with your observe.”

Does this actually occur for everybody? It sounds prefer it’s just like submitting your music to Spotify editorial playlists. You are doubtless simply gaining access to submit you music to creators, with no promise movies being made.

TikTok Profile Verification

Utilizing SoundOn will get you that blue checkmark so long as your account meets TikTok’s group tips.

Help from SoundOn Artist Staff
“Skilled recommendation” and “Viewers perception and growth”

Consideration for SoundOn+ Program
“You’d have the prospect to be chosen for SoundOn+ our unique A&R service. Our staff will dedicate their effort to serving to you elevate your profession to the subsequent degree.”

Editorial Placements
“As soon as your music is being submitted by SoundOn, you’d be thought of for editorial placement alternatives on TikTok and Resso.”

Creator Advertising Instruments
“SoundOn additionally provides self-serve and in-site creator advertising instruments.”

supply: SoundOn FAQs


So what is the verdict for SoundOn?

Half 1 – SoundOn as a Distributor

From a purely distribution standpoint, SoundOn shouldn’t be particular, other than the flexibility to instantly add to TikTok and Resso.

Since you’ll be able to already get your music on TikTok and Resso by way of different distributors (Tunecore, DistroKid, and so on), this is not that particular both.

As a distributor to the most important DSPs (Spotify, Apple, And many others), SoundOn is mainly Tunecore (their distribution companion), with completely different value and royalty mannequin.

Usually with Tunecore, you pay a flat price for every launch and retain 100% royalties indefinitely.

As an alternative with SoundOn, you pay nothing upfront to distribute to the DSPs, nonetheless after your first 12 months with SoundOn, your royalty price for the DSPs shifts to 90%.

Half 2 – SoundOn as a TikTok Advertising Platform.

That is the place SoundOn’s gross sales pitch to artists shines. In idea, they’ll provide artists a ton within the realm of serving to you promote your music by TikTok:

  • Artist Tab, Profile Verification
  • Editorial Placements, SoundOn+ Program and all others talked about above within the “TikTok Promotional Instruments”

The true query is do they actually ship on these alternatives or are they largely blowing smoke? And is giving up 10% of royalties after 12 months one price it?

From our perspective, it’s too early to inform.

Our Suggestion: Take a look at earlier than diving in

If the SoundOn gross sales pitch sounds attention-grabbing to you, testing it out is fairly low danger. For instance, choose one upcoming music to launch by them, to achieve full entry to the platform, the TikTok artist tab and different instruments.

This is able to be the easiest way to essentially see what they’ll provide and if the advertising alternatives they point out are literally delivered on.

In fact, you may as well attempt to observe down artists who’ve already used it for his or her suggestions as effectively.

Moreover, checkout SoundOn’s FAQ Page – the place you will get detailed information and full your analysis earlier than signing up.


Trying to Promote your individual Music?
Use our Spotify Playlist Promotion or TikTok Music Promotion service.